If you’re in East Anglia, there’s every chance you know the marketing expert that is Ben Handford. Ben has a passion for marketing that is equalled only by his passion for mental health support.
I asked Ben what he made of charities that do marketing well and invited him to pick one out. It probably wasn’t a huge surprise the one he picked and what I hear in his answer is the clarity with which all their marketing comes back to their central tenet.
You can listen to Ben here and find all the previous podbites on my YouTube channel.