Who cares?

Who cares?

The answer to this question goes to the heart of your marketing strategy. A few years back I was lucky enough to be on a workshop with a marketing exec from Unilever and he went through this model.  Who cares about the difference you make and which of the benefits of...
Norwich Samaritans

Norwich Samaritans

It is with genuine delight that I find myself delivering two workshops with the Trustee Board of the Norwich branch of the Samaritans. I was approached to help them develop and embed their roles, responsibilities, relationships and how they work together before...
Podbite #12

Podbite #12

This one is a really good one and a subject we don’t talk about enough – when is it time to leave your charity or social enterprise? I’m enormously grateful to Lucy Parish, former CEO of The Feed, for saying so much with so much clarity in her 30 seconds. My own...
Why I turned down a British Empire Medal (BEM)

Why I turned down a British Empire Medal (BEM)

Sometime around 2019, like many who receive this kind of thing, the most unexpected email from the Cabinet Office dropped into my inbox. The sort, in my usual rush, I at first ignored, then read, re-read, assuming some kind of error. As it sunk in and I tried to...
Keep it simple

Keep it simple

Following the strategy preparation phase in which you’ve established your red lines, reviewed your impact and your previous strategy, spoken to your key stakeholders and leadership team, outlined a timeline, and allocated resources to the process, it’s time to...